Does a slow website lose sales?

A slow WordPress site can significantly impact a business’s sales, as Google and various studies highlight the importance of page speed in online performance. According to Google’s research, 53% of mobile users abandon a website if it takes longer than three seconds to load. Google’s Core Web Vitals emphasize speed as a crucial factor for search rankings, meaning that slower sites are less likely to appear in top search results, which will directly impact your sales.

User experience is another critical area where slow WordPress sites struggle compared to static websites. A slow-loading site frustrates visitors, leading to higher bounce rates as users abandon the website before even scrolling through the page. Our websites, on the other hand, since we build static sites, load significantly faster because they don’t rely on bloated plugins and themes, database queries or heavy server-side processing, which WordPress often requires. Faster sites provide a seamless browsing experience, allowing users to navigate pages quickly and efficiently, increasing the chances of them signing up for a newsletter or reaching out to you.

Moreover, slow sites reduce customer trust and perceived credibility. Users associate speed with professionalism, and if a WordPress site lags, they may question the business’s reliability. In contrast, a fast-loading website builds confidence and encourages users to stay longer, explore more products, and be converted. Studies show that even a one-second delay in load time can reduce conversions by up to 7%, meaning that businesses with slow websites are at a competitive disadvantage. By optimizing WordPress performance or considering alternatives like NoCo Web Designs, businesses can improve user experience, SEO rankings, and ultimately, sales.